Portrait of Roberta Cardoso at Praça Benedito Calixto by Rodolfo Goud

Roberta Cardoso

Designer and art director, 43

Finding beauty in chaos

I’m from a big city, Campinas, but coming to São Paulo made me feel like a country girl in the beginning.

I got lost a lot until I found my place, but the reality shock made me have to conquer and be conquered by São Paulo.

As the rhythm of this relationship gained momentum, the more fell in love! My eyes are always open to see how people here behave and relate to each other.

My work as a designer gets me digging for inspiration in old stuff that has stories to tell. And São Paulo is really like this: the more I dust off, more beauty, diversity and abundance I find!