portrait of Facundo Guerra by Rodolfo Goud

Facundo Guerra

Entertainment entreprenuer, 46

My stage is Downtown

I came from Argentina in the 70s, with my mother and father, a secretary and a physician. I arrived at the age of 3 in Sta. Cecília and spent my life there. I’m from São Paulo!

My territory is from Paulista Ave., MASP’s side, down to Sé – I hardly leave this perimeter. I belong to Downtown and nowhere else.

As an entertainment businessman, I essentially build stages: I create conditions for artists to connect with audiences; contexts for them to have fun.

I only feel good here and in times of historical transformation, I wouldn’t leave for nothing: it’s arid, but it’s a beautiful human landscape.